BACKGROUND
An American chain of casual dining restaurants sought to leverage engaging ad formats to promote a limited-time offer and boost audience engagement. They partnered with the agency to develop video assets for social media, which they then aimed to extend across broader digital platforms.
SOLUTION & RESULTS
Working with TripleLift, a Social to CTV creative was developed using assets the brand had ready: a :15 social video, logo, product image, copy and destination URL to be turned into a QR code.
Validated by a Brand Lift study conducted with measurement partner Cint, the campaign was highly successful, delivering a total Brand Favorability lift of +6.3% (26x the industry benchmark). Male audiences responded positively to the campaign with lifts across all measured brand attributes. The campaign also effectively conquested, with rival restaurant patrons showing a +6.9% favorability lift towards the highly established restaurant. Additionally, messaging significantly impacted rare diners, who showed a notable +11.5% lift in Purchase Intent.
A18+ Men
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
