BACKGROUND
A popular toy manufacturer partnered with TripleLift through Flywheel to increase New-to-Brand traffic for their children’s toys. This brand was looking to reach untapped audiences and utilized TripleLift’s premium curated deal inventory to do so. TripleLift was a strategic partner due to the unmatched ability to reach and convert audiences beyond competitor reach.
SOLUTION & RESULTS
Through TripleLift’s deal inventory, Display, and Online Video formats were used to clearly convey brand messaging and were successful in driving viewers to the brands landing page. TripleLift ran in conjunction with Amazon O&O and the combination of both efforts increased the purchase rate 81%, demonstrating the power in a joint approach. TripleLift is a great efficiency driver as seen in a -279% CPM when compared to Amazon O&O. Due to the success of this campaign, the brand will continue innovating with TripleLift for future campaigns.
