BACKGROUND
Vodafone aimed to reach new audiences interested in large sporting and tentpole events such as the London Marathon. The primary goal was to drive new purchases by excluding current Vodafone customers from the targeting.
SOLUTION & RESULTS
Vodafone partnered with TripleLift to deploy a combined Display and Instream strategy, formats proven to capture attention and deliver impactful brand messaging. By leveraging custom TripleLift Audience (TLA) segments, the campaign drove engagement that far exceeded Vodafone’s initial Purchase Intent expectations.
To measure post-campaign sentiment, a brand lift study was conducted with Cint. The results showed significant lifts in brand awareness, as well as historically harder-to-move metrics like purchase intent and message association, further proving the value in pairing traditional formats, with custom audiences.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
