Black Friday/Cyber Monday in APAC – 2021
Though not nearly as popular as Singles’ Day or other local events , Black Friday has begun to make a showing in APAC. Black Friday has become a holiday in its own right as consumers flock to retail locations and online stores to buy the biggest and best products for the December holidays. Several markets experienced a sales spike vs. October 2020, including Hong Kong (+247%), Singapore (+197%), New Zealand (+194%), and Australia (+156%).
This year has the potential to be the highest spending stretch ever, and TripleLift’s offerings will make sure consumers are prioritizing your brand before they have the chance to get their wallets out.
Check out our Singles’ Day insights and more Black Friday insights for the US, UK and France regions!
2020 showed brands the power of convenience in retail such as live chat applications, faster checkout, and curbside/contactless pickup. Be sure to showcase your brand’s modern updates to eCommerce throughout your Holiday messaging.
Vertical First-Party Data
*Source: TripleLift Data
70% Viewability for Branded Video in the Entertainment category in Q4 2020, above 70% industry benchmark
0.49% CTR On Image Format in the Retail category in Q4 2020
TripleLift is the one-stop shop for all of your Black Friday/Cyber Monday needs!
Check out our Exchange Traded Deals! Don’t see one that fits your brand needs? No worries! Reach out to your TripleLift partner for a custom deal perfect for your campaign!
Take a look at our Exchange Traded Deals